Brand Activation & Experiential

FOOD FEST

The Continente Food Fest is a dynamic culinary event hosted by Portugal’s Continente market chain, uniting food lovers, local producers, and renowned chefs. Showcasing diverse flavors and trends through tastings, live demos, and interactive experiences, it’s a must-attend for anyone eager to explore and savor the world of food. I was responsible for the event identity, which is still being used for the past 5 editions.

Agency: Bold Agency | Client: Continente | 3D Design: Isabel Vargas | Production & Event: Expanding World

SAMSUNG QLEDTV LAUNCH

The launch of the Samsung QLED TV at the Ajuda Palace was a captivating fusion of technology and heritage. Against the backdrop of the historic palace, Samsung unveiled its cutting-edge GLED TV, showcasing stunning visuals that harmonized with the regal surroundings. This juxtaposition of modern innovation within a centuries-old setting created an enchanting atmosphere, where the future of entertainment met Portugal’s rich past, leaving attendees in awe of the seamless blend of tradition and advancement.

Agency: Bold Agency | Client: Samsung | 3D Design: Isabel Vargas

SAMSUNG - galaxy A

In a thrilling promotional stunt, Samsung Store invited young adventurers to win a ski trip by flocking the store donned in layers of snow gear, competing to shed the most weight within a set time. The event sparked widespread excitement, drawing lengthy queues in the shopping mall where it unfolded. I spearheaded both the visual design and conceptual strategy for this project, ensuring a seamless fusion of creativity and purpose. The activation’s success stands as a testament to the innovative approach that combined captivating visuals with a well-thought-out concept, creating a memorable experience that resonated with the audience.

Agency: Bold Agency | Client: Samsung | 3D Design: Paulo Manso | Concept & Creative Direction: Inês Sikkens

Electric Drive in

“Electric Drive-In” emerged as a visionary project during the pandemic, ingeniously combining the promotion of electric cars with safe entertainment during lockdown. This innovative concept allowed individuals to experience both the thrill of electric vehicles and the joy of entertainment, all from the security of their cars. By offering a unique and responsible way to engage with electric mobility while adhering to safety measures, Electric Drive-In stood out as a shining example of adaptability and creativity during challenging times.

Experiential & Activation

As Creative Supervisor and founder of the Experiential Activation team at Pepper, I’m proud of establishing the agency as an industry leader, earning the Agency of the Year Award. I skillfully managed the design team, guiding them through the creative process and developing impactful concepts focused on Experiential Marketing and Guerrilla strategies. This is just a glimpse of our many projects and initiatives that fueled growth and success.

NEW IN TOWN - STREET MARKET

This market provides a platform for local creators to showcase their innovative products in a bustling atmosphere. With a diverse array of offerings, from art and fashion to artisanal goods, the market encapsulates Lisbon’s creative essence while fostering a sense of community and supporting the growth of independent businesses.