About me

Creative Art Director
& Graphic Designer

After developing experience over the years in design and advertising studios, I was able to join CA-Square New York.

Returning to Portugal in 2011 I integrated the Euro RSCG – Havas Portugal team and worked for the client Optimus, one of the largest communication companies of Portugal. 

Later I was invited to join a startup agency, Pepper – Brand Taste, to be part of the founding team that battled through pitches to establish the company as a competitive stakeholder. After winning Agency of the Year Award, I became Creative Supervisor and managed the design team throughout the stages of the creative process while developing communication strategies focused on Experiential Marketing

In 2015 I spent a year and a half developing my digital design skills, and after became Senior Event Designer & Team Manager at an Award Winning Agency focused on large scale corporate events.

With over 15 years of experience I am currently the Art Director at Touchcast, the world’s leading MaaS (Metaverse as a Service) pioneer.

What i do

Visual solutions for any project involving Graphic Design.

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Design for brands: logo creation, brand identity, communication solutions.

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Experienced in design for several projects such as identity for conferences, events, concerts, festivals.

Concept & creation of Metaverse environments, experience with international clients such as FIAT, Accenture, UBS, HSBC, Macquarie, Experian, Konica Minolta, New York Fashion Lab.

Born and raised in Lisbon, Portugal, Inês collaborates with Touchcast’s internal Operations team to build beautiful virtual events & Metaverse Experiences that wow attendees and help clients drive long lasting brand value. "Inês describes herself as a “Maker” and is driven and dedicated to the creative process. "

Inspiration

I grew up devouring everything music and music video related. I realize that watching MTV as a teenager is something that makes their brand highly responsible for some of my life choices, such as pursuing a career in Graphic Design.

Being fascinated by their visuals and the scenography of the award shows in particular; it's not a surprise that I ended up designing for events.

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Mindset

Client feedback is one of the most valuable tools in order to deliver each project more successfully every time. Being responsible for several steps of the creative process has entrusted me to creative direct on some really interesting projects which has made me grow more confident in my skills.

As long as you work together as a team and give the best of yourself, you can achieve amazing results.

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Working Remote

Being a huge fan of the remote system, what I like the best is to manage my time and day more efficiently. The time I used to waste while commuting, now I work out or get involved in personal projects. Overall I feel more happy and balanced, which of course reflects on the quality of work delivered, not to mention my motivation.

Oh, and the coffee, that was also a considerable improvement!

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Jibóia Studio

A few days per week I work at Jibóia Studio, a Creative Work Space owned by Branca Cuvier & Francisco Nogueira, created out of their dream of having their own atelier, as well as a place to promote new interactions between creative minds.

An inspiring workplace that promotes new ideas & nourishes my creative visual mind.

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