Creative Art Director
15+ years of experience have taken me from design studios in Lisbon and New York to advertising multinationals such as Euro RSCG – Havas, designing for international brands such as Accenture, Microsoft, Deloitte, HSBC, UBS, Macquarie, Fitch, Samsung, IBM, McDonald’s, and more.
Currently, as the Creative Art Director at Touchcast – New York, I lead the design of immersive digital experiences for renowned brands, as well as curating and preserving the company’s brand identity. I am entrusted with the strategic oversight of a diverse design team based in the United States, comprising both 3D Unreal Engine experts and UX/UI designers located globally.
Notably, I played a pivotal role in leading the creation of the groundbreaking Metaverse Showroom for Fiat – Stellantis, which generated significant acclaim and fostered positive customer engagement. This provided me with a unique perspective on the intersection of art, design, technology, and innovation.
Simultaneously, I actively contribute to shaping the company’s new approach to developing AI products, harnessing my creative and technical expertise to drive our AI-driven offerings and maintain our competitive edge in the market.
As Art Director at awarded Event Agencies, I’ve crafted experiences for high-profile events, including €2MM award-winning ones with 6000+ attendees. These events gained industry recognition and prestigious awards from Eventex and BeaWorld, showcasing my ability to deliver creative excellence under pressure.
I’m also proud to have been part of the founding creative team of a successful Experiential Activation Agency. We became an industry leader and received the Agency of the Year Award, where I skillfully led the design team, driving the creative process, and developing impactful Experiential Marketing and Guerrilla strategies. This has equipped me with the leadership skills and strategic mindset necessary to make a meaningful impact.
What i do
Born and raised in Lisbon, Portugal, Inês collaborates with Touchcast’s internal Operations team to build beautiful virtual events & Experiences with AI components, that wow attendees and help clients drive long lasting brand value. Inês describes herself as a “Maker” and is driven and dedicated to the creative process.