About Inês

Award Winning Creative Art Director specialized in Events, Branding, Experiential & Immersive Experiences.

From Design Studios & Advertising Multinationals like Havas, to award-winning Event Agencies, has designed impactful experiences for clients such as AWS, Microsoft, IBM, Accenture, Deloitte, Mercedes-Benz, Stellantis, Samsung, HSBC, UBS, Macquarie, Fitch, and more.

For AWS re:Invent, a 60.000 attendee event watched by millions worldwide, designed the opening CEO Keynote collaborating with motion designers and senior creatives to deliver cohesive, high-impact visual storytelling.

At event agencies such as Desafio Global and Battle Royal Studios designed Award-Winning Events with over 6.000 attendees, conceptualized immersive brand activations, corporate events, virtual and hybrid experiences, for tech fairs like AWS Re:invent, Web Summit and CES.

As the Creative Art Director at an AI driven startup recently acquired for $500M – led the company’s identity, marketing strategies, and brand creation for AI products. Directed the creative vision for over 30 virtual experiences for major brands, on a successful virtual events platform, covering a diverse range of settings and industries, from large auditoriums & town halls to automotive showrooms & futuristic concept spaces.

Also as a founding member of an Experiential Activation Agency, played a key role in its creative growth, driving the creative process and developing impactful experiential marketing and guerrilla strategies, from concept to implementation, helping it earn Agency of the Year Award.

AWARDS

BEA WORLD - Use of Technology, Shortlist

Pensar Maior / Think Bigger 2019 - BEST B2B EVENT

M&P - Events & Sponsorships, Bronze

Pensar Maior / Think Bigger 2019

CCP - Best Event, Shortlist

Pensar Maior / Think Bigger 2019

BEA World - BRAND EXPERIENCE

EDP Knock Out Pitch @ Web Summit 2019

Creativity and design of impactful visual solutions tailored to diverse industries and audiences.

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Crafting experiential brand activation strategies, seamlessly merging concept development with impactful design.

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Experienced in design for several projects such as identity for conferences, events, concerts, festivals.

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Integrating AI tools to streamline workflows and enhance creativity, combining the newest tools and technology for innovative design solutions.

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Born and raised in Lisbon, Inês is a Creative Art Director specialized in crafting stunning experiences and pioneering design solutions that captivate users and enhance long-term brand value for clients. Driven and dedicated to the creative process, occasionally enjoys delving into analog forms of expression, blending AI with traditional techniques.

Global reach

Based in Lisbon and working globally, I collaborate with clients across USA and Europe, bringing bold creative direction to brands and experiences worldwide.

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Mindset

Client feedback is an invaluable tool for enhancing the success of each project. Overseeing multiple stages of the creative process has allowed me to take on creative direction for some truly exciting projects, further refining my methodologies and approach to developing effective creative strategies.

Teamwork and clearly defined success metrics ensure every project is purpose-driven and achieves its goals effectively.

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Inspiration

I grew up immersed in music and music videos, with MTV playing a pivotal role in shaping my passion for design. Watching their iconic visuals and the captivating scenography of award shows as a teenager deeply influenced my decision to pursue a career in graphic design.

It's no surprise that this fascination ultimately led me to specialize in designing for events.

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