AWS re:Invent
AWS re:Invent took place in December in Las Vegas, with 60.000 in-person attendees and a global livestream reaching millions. I led the visual design of the CEO Opening Keynote, working directly with C-suite executives, senior creatives, and motion designers within a large multidisciplinary team.
A core responsibility was translating complex cloud and AI technologies into clear, visually refined graphics that could be understood instantly by a broad, technical and non-technical audience. This involved converting abstract concepts, product architectures, and data-driven narratives into structured diagrams, iconography, and visual metaphors aligned with the keynote storyline.
Designed presentation systems covering layout, typographic hierarchy, color application, and visual rhythm for live delivery. All visuals were optimized for large-scale LED environments and broadcast, with strict attention to clarity, contrast, and readability.
Close collaboration with motion designers allowed static and animated content to function as a single visual language across slides, transitions, and video segments. The work demanded rapid iteration, disciplined version control, and precise execution under tight executive review cycles and production deadlines.
Client: AWS | Agency: Article Group
AWS Content and Creative Team: Annie Hancock, Mckenzie Miller, John Mork, Nick Walsh, Tina Qunell, Matthew Stanlake
Keynote Creative Team: Damien Peraino, Erin Knowles, Carson Stone, Nate Smith, Inês Sikkens, Michelle Laird
Animation: Javi Gil, Andrew Marston, Isabella Alfonsi, Danilo Lima
Customer Presentations: Joanna Walters, Leigh Ryan, Francesca Velasco, Elena Nescio
Project Engagement: Melissa Hughes, Ryan Miller, Matthew Duffy
Recruitment: Karis Montanez
Demo Design & Production Team – Malka Carlie Fishgold, Sam Alexander, Molly Dekkers
Show Production Team – ZED INK
Date
January 1, 2020