Immersive AI Art Exhibit

For Deloitte’s IRGA awards ceremony, I developed the creative concept and visual identity for The Human Trace, an AI-generated art exhibition exploring the role of human intention in shaping transformation.

The event & exhibition was built around the idea that, while technology continues to redefine how we work, lead and innovate, it is ultimately human decisions that give direction, meaning and responsibility to change. Inspired by this theme, I created a series of generative artworks that represented key moments in this journey, including leadership, innovation, sustainability, connection, impact and legacy.

The artworks formed the centrepiece of the event experience and were directly linked to the awards presented throughout the evening. Each piece represented one of the award categories honouring Portugal’s leading CEOs, CFOs, Investor Relations Officers, sustainability leaders and transformation initiatives, as well as the recipient of the Lifetime Achievement Award. 

Alongside the exhibition, I designed the complete visual identity for the event, establishing a concept that extended across stage content, motion graphics and environmental design. The result was a unified creative experience that connected the exhibition concept with the awards programme, celebrating the individuals and organizations shaping the future of business.