For this real estate investment platform, a brand with strength and consistency was developed to stand out from the competition. The branding was designed to reflect a trendy, robust, creative, committed, and serious image, located in an urban and innovative environment.

Since the product is a digital platform related to real estate investment through crowdfunding, the identity was designed to reflect this concept.

noun 1. an individual thing or person regarded as single and complete but which can also form an individual component of a larger or more complex whole.

adverb 2. a device that has a specified function, especially one forming part of a complex mechanism.